Right-wing media may save the Web
Seriously. Why not? Stranger things have happened.
Journalism and classic media in general are in trouble. That's no news, of course, in all the senses "no news" may have. However, there is an interesting development that may come from SOME of those media.
Two weeks ago, P. Fahri wrote in the Atlantic that "Right-Wing Media Are in Trouble", because "the flow of traffic to Donald Trump’s most loyal digital-media boosters isn’t just slowing; it’s utterly collapsing."
In that article, Fahri first summarizes a report describing how readership of the 10 largest american conservative websites fell down 40 percent since 2020, then tries to answer "why the falloff has been especially steep on the right side of the media aisle."
In a nutshell, Fahri argues that the obvious culprit is Facebook, because:
since 2018, Facebook has been "deemphasizing news content, giving greater priority to content posted by friends and family members", also on Instagram and Threads
conservative digital media are much more dependent on social-media referrals than "prominent mainstream and liberal sites", simply because the former are newer.
Just for the record, that "deemphasizing" from all social media is THE reason why I was forced to open this Substack, since newsletters are the next best thing to do, if not the only way left, until people refuse the solution explained below.
Back to Fahri, his thesis is that, when social media (and Google!) started to strangle publishers and adult discourse in general, "prominent mainstream and liberal media" already had already, much more than right-wing ones, established brands, lots of staff and paying subscribers to weather that storm. Therefore, they are suffering, but much less than the on average much younger right-wing outlets, for which the only way to be visible was to excel at "injecting irresistibly outrageous, clickable nuggets into people's feeds".
This makes sense, but even if it were completely wrong it would not matter for this post. Here, I want to speculate about one specific consequence that this collapse of right-wing reach may have for the web at large. A consequence that would be surely beneficial for everybody, regardless of their political opinions.
What I hope is that, if the surveillance and censorship of social media is really hurting them so much more than their adversaries, right-wing media will conclude that they have no other way to survive than go back to the future.
You see, there has always been a way to see all the news from all your favorite sources in one place. A way that is much more efficient, much less distracting and much, much harder to control or block than social media. Oh, and also much less expensive to for publishers, at least in the long run, than any other alternative.
That way, available for more than twenty years now, is good old plain websites, with RSS feeds and RSS newsreaders.
RSS what???
An RSS feed is a small text file that contains titles and possibly excerpts of all the latest posts or comments from the website that publishes it. EVERY website management software existing today generates RSS feeds automatically, every time it's necessary, unless its webmaster deliberately turns them off (and if he does, he should be fired right away)
Why RSS is good for people
With RSS, every web user can automatically download and read all the headlines or comment notifications from every source she wants, as one unaltered timeline, in one window, with dedicated software programs, or web services, called RSS newsreaders, or RSS aggregators. With such programs, everybody can do that without enduring any advertising, centralized surveillance or any middlemen. Even without subscribing.
Reading all the news only, say, twenty minutes per day, at whatever time is best for YOU, is as easy with RSS aggregators as it's impossible with social media that only make your world smaller and harmfully faster. Indeed, many problems of social media of today would disappear if they just removed instantness and important people could post online only two minutes per day. If everybody started reading and commenting news only via RSS, and started using "social media" or instant messaging only to share (as little as possible) really personal stuff, like "Pizza tonight?" or "Here's my holiday pics", life and politics would be much more productive. But let's go back again to right-wing media and their collapse.
Why RSS is good for all publishers, right-wing or not
That's simple: any website that manages to convert its readers to RSS can merrily tell Facebook, Twitter and every other similar platform to f * * ck off. And it can keep 100% of any advertising revenue they may find.
Of course, you may ask, if RSS is so great, why are more and more website editors and owners so stupid to not display the links to their RSS feeds to all their followers, alongside those to their social media accounts? Why don't they put the RSS feed icon before those of Facebook, Twitter, Instagram and what not? Doing it is extremely easy and surely not harmless, not doing it is unbelievably stupid.
The answer is, I don't know. All I can say is that the problem isn't limited to right-wing media. So many publishers of all kinds (including "most effective communicators"!) do this stupid mistake that if I wanted to list them all in the ”Snob RSS” Hall of Shame I proposed years ago, it would be a full time job.
The biggest sin of ALL media in the last 15 years is not promoting or failing to denounce Trump, Orban, Le Pen, Meloni... or the woke, or the anti-woke, or everything else you may dislike. It has been to not tell their readers, every day, "this idea of connecting via social media is totally cretin and suicidal, both for us and for you. Follow us with RSS instead".
Right-wing media, saving RSS to save themselves.
What I hope is that Breitbart, Daily Caller, Drudge Report, The Federalist, Fox News, and all the other right-wing media quoted or not in that piece are really suffering social media so much to finally realize, before their adversaries...
... that the only way to survive, that is to remain always, surely, directly visible to their followers that is already available and stable since 2002, the only way that (with the exception mentioned below) won't cost them a dime whatever kind of website they already have, is to:
give up any hope that other "platforms" may save them
tell all their readers, every day starting yesterday, "let's meet directly, without those damned liberals in the middle: get an RSS newsreaders NOW, it's free"
tell all their current or potential sponsors and advertisers "give your money to us, not Big Tech", because even at cheaper rates they'd get to keep all the money
The exception is that doing so implies having to host and moderate readers' comments. To that, I answer that yes, it is a cost, but since it's exactly the refusal to pay it that brought publishers to social media, that is to their ruin, it's still a much better deal than dying.
So, I sincerely hope that right-wing media switch back to RSS en masse, and are successful, which is NOT the same as "I sincerely hope right-wing politics win". This is only about getting a World Wide Web where politics and everything else are less hysterical, a bit more mature than kindergarden tantrums and without omnipotent gatekeepers.
If right-wing social media recover influence and financial sustainability thanks to RSS, I can't exclude that some morons will propose to outlaw RSS. The Streisand effect that would unavoidably follow would help RSS, but it's not necessary. If right-wing media recover thanks to RSS, everybody else will be forced to notice how much better a way to stay informed RSS is.
Right-wing media may help everybody to Make the Web Great Again.
Why not? Stranger things have happened. And while we're at this, let me present you...
The other web thingy that right-wing media are ALREADY doing right
Right-wing websites, and extremists sites in general, don't hide their content behind paywalls, and are also happy to pass it to AI bots. Now, I KNOW that writers must be paid (please consider a paid subscription or donations, see below!) and I am no friend of AI as it is today. But it's impossible to complain that AI just amplifies prejudices and biases, or that people are gullible, misinformed “baskets of deplorables” and so on, if only one side regularly gives both people and bots all they could read:
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